Go for Gold? The choice is yours

The first step is to select the precious metal for your custom Tags

Gold 18 carat

Literally the gold standard, the ultimate flex. Our hallmarked 18-carat gold contains 75% pure gold. The remaining 25% consists of alloyed metals, such as copper, silver, or palladium, which are added to enhance durability and alter the colour.

18-carat gold is resistant to tarnishing and corrosion, helping maintain its luster over time. Made from 100% recycled metal.

Platinum

If a monochrome tag suits your style then Platinum is the luxury choice. Renowned for its exceptional durability and density. It doesn't tarnish or corrode over time, ensuring that your tag remains pristine and lustrous even after years of wear. Platinum boasts a natural, brilliant white colour that does not fade.

Looks fabulous on monochrome shoes.

Gold Vermeil

Gold vermeil starts with a base metal, we use sterling silver, to provide the structure and strength for the piece. A thick layer of gold is electroplated onto the surface of the base.

To qualify as vermeil, the gold layer must be at least 2.5 microns thick, which is significantly thicker than regular gold plating. The gold used in vermeil is typically 18-carat gold or higher, ensuring a rich and genuine gold colour.

Sterling Silver

Sterling silver is an alloy composed of 92.5% pure silver and 7.5% other metals, typically copper. This alloying enhances its durability while retaining the lustrous appearance of silver. Sterling silver has a bright, white, and lustrous appearance, making it a classic choice.

Compared to precious metals like gold and platinum, sterling silver is more affordable. Made from 100% recycled metal.

An ideal choice for higher volume orders that require mass customisation.

Customise with Gemstones

Want to add a precious stone to your tag? You can add diamonds in a variety of sizes and grade of stone. Diamonds are the hardest natural substance, making them resistant to scratching.

We can also set Rubies, Sapphires and Emeralds to add a colourful sparkle to your Tags.

Fair Prices

We offer fixed prices on pairs of Sterling Silver and Gold Vermeil Tags, including engraving, VAT and free delivery.

For 18ct Gold and Platinum Tags we will provide you a bespoke quote based upon your exact requirements. Whilst the price of precious metals literally fluctuate everyday, once we receive your order we will provide a quote that we will honour for the next 30 days irrespective of a rise in the cost of the precious metal.

We don't offer discounts or have seasonal sales. Our pricing is clear and fair, today and tomorrow reflecting both the craftmanship involved and the value of sustainably sourced precious metals and gemstones.

Our Promise

Hallmarked

By the Birmingham Assay Office to ensure quality and authenticity, our Tags indicate caratage, the maker's mark and Created in Britain

Sustainably sourced materials

We can trace the origin of our metals and precious stones from sustainable and ethical sources. Learn More

Made in Britain

In the heart of Birmingham's famous Jewellery Quarter